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Posts by this Author: sabrina erskine

Audi testing revised R18 at Sebring with possible hybrid power

sabrina erskine

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2012 Audi R18 testing at Sebring

After dominating Le Mans-class endurance sportscar racing for years now, Audi is left with little to prove. Plus, with sister-company Porsche returning with an LMP1 program of its own, and Bentley reportedly considering the same, rumors have been circulating that the four-ringed automaker could quit while it's ahead. It's something that rivals old (like Peugeot) and new (like Toyota) were undoubtedly rooting for, but no such luck: Audi isn't going anywhere but the finish line.

The German automaker's racing division - which is, incidentally, undergoing a thorough shake-up in preparation for…
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2012 Audi TT RS

sabrina erskine

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Planting The RS Flag On American Soil

2012 Audi TT RS

Audi has made it clear that it's only a matter of time before we finally get the chance to enjoy a wider slice of the company's RS offerings in the United States. The German automaker has already confirmed that next year will see the arrival of the RS5, and additional models are presently being discussed for U.S. introductions.

But Audi has already fired the first shot in its effort to redefine what the RS badge means to American consumers with its…
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AdSpotting: Audi recognizes true greatness in the new A8

sabrina erskine

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audi a8 true greatness

Company: Volkswagen

Brand: Audi

Medium: TV

Ad Agency: Venables Bell & Partners

Product: Audi A8

Campaign: The Best

What We Like: Audi believes its latest A8 is a truly great automobile, and it's running with this idea because it seems both Car and Driver and Road & Track agree. Rather than simply spouting off a list of why it may have earned recognition, Audi is tackling its perceived greatness in a humorous manner. The spots are short, funny and to the point. The message is that you'd have to be clueless not to see…
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Weinberger dominates STU National Championship Race

sabrina erskine

Joel Weinberger, of Hinsdale, Ill., led flag-to-flag to earn his first ever National Championship in the Super Touring U class at the SCCA Runoffs at Road America. Marc Hoover, of Cameron Park, Calif., and Eric Heinrich, of Milton, Mass., completed the podium.
 
Weinberger, who lost a heartbreaker in 2010 in STU with a second-place finish, started his No. 3 Continental Audi/Castrol/BFGoodrich Tires Audi A4 on the Gumout Pole. He and second-starting Hoover went side-by side through Turn One, but Weinberger pulled out and sped away to win the 13-lap, 52-mile race by 6.026 seconds. 

It marked the…
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